Cognac Gautier Frères France (1907) by Leonetto Cappiello. With Artist Name and Artwork Title. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.
Cultural and Geographic Context: Early 20th Century France
Thematic or Conceptual Context: Commercial Art
Artist's Intent and Context: To promote Cognac Gautier Frères
Formal elements and Composition: Bold colors
dynamic composition
and striking central figure. Leonetto Cappiello's "Cognac Gautier Frères" (1907) stands as a vibrant testament to the transformative power of advertising art in the early 20th century. Known as the father of modern advertising, Cappiello revolutionized the poster industry with his bold use of color and striking imagery. Born in Livorno, Italy, in 1875, Cappiello initially pursued a career in caricature before moving to Paris in 1898, where he would eventually redefine the art of the poster.
Cappiello's work is characterized by its dynamic compositions and the innovative use of contrasting colors that capture the viewer's attention. "Cognac Gautier Frères" exemplifies his approach, with its vivid depiction of a lively, anthropomorphic rooster, a symbol of French national pride, energetically promoting the cognac brand. This piece is a quintessential example of Cappiello's ability to distill the essence of a product into a single, memorable image, a technique that was both groundbreaking and influential.
Philosophically, Cappiello embraced the idea that art could be both beautiful and functional, merging commercial intent with artistic expression. His posters were not merely advertisements but works of art that communicated directly with the public. "Cognac Gautier Frères" remains significant for its role in shaping modern advertising aesthetics. The original piece is currently held in private collections and continues to be celebrated for its enduring impact on the visual language of advertising. Experience this masterpiece as a museum-quality fine art print with vibrant, true-to-life colors, created using advanced 12-color giclée printing technology. Elegantly framed in premium oak or ash wood with unique grain patterns, each print arrives ready to hang, showcasing the artwork on archival-grade, master's edition, museum-quality acid-free paper for a glare-free, clean finish.
Giclée printing delivers exceptional resolution, expansive color spectrum, and uncompromising detail, ensuring high-quality reproductions that closely mirror the original artwork. Preferred by artists, photographers, and galleries, it offers a precise replication of color palettes, capturing every nuance for timeless masterpieces ideal for your home or office.
Crafted with fade-resistant, pigment-based archival inks , these prints guarantee longevity and brilliance for generations. Frames are custom-built by specialist artisans, featuring a 20mm (0.79") thick design with shatterproof plexiglass protection. Available in various sizes, they are eco-friendly, using FSC-certified materials and responsibly sourced wood.
Key Features:
Frame Material: Responsibly sourced oak or ash wood. Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils). Color Vibrancy: High-quality ink technology ensures vivid and accurate colors. Protection: Shatterproof plexiglass. Eco-Friendly: Printed on FSC-certified paper and wood. Ready-to-Hang: Includes a hanging kit for immediate display. Enjoy timeless art with unmatched quality and sustainability.
Cognac Gautier Frères France (1907) by Leonetto Cappiello. With Artist Name and Artwork Title. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.
Cultural and Geographic Context: Early 20th Century France
Thematic or Conceptual Context: Commercial Art
Artist's Intent and Context: To promote Cognac Gautier Frères
Formal elements and Composition: Bold colors
dynamic composition
and striking central figure. Leonetto Cappiello's "Cognac Gautier Frères" (1907) stands as a vibrant testament to the transformative power of advertising art in the early 20th century. Known as the father of modern advertising, Cappiello revolutionized the poster industry with his bold use of color and striking imagery. Born in Livorno, Italy, in 1875, Cappiello initially pursued a career in caricature before moving to Paris in 1898, where he would eventually redefine the art of the poster.
Cappiello's work is characterized by its dynamic compositions and the innovative use of contrasting colors that capture the viewer's attention. "Cognac Gautier Frères" exemplifies his approach, with its vivid depiction of a lively, anthropomorphic rooster, a symbol of French national pride, energetically promoting the cognac brand. This piece is a quintessential example of Cappiello's ability to distill the essence of a product into a single, memorable image, a technique that was both groundbreaking and influential.
Philosophically, Cappiello embraced the idea that art could be both beautiful and functional, merging commercial intent with artistic expression. His posters were not merely advertisements but works of art that communicated directly with the public. "Cognac Gautier Frères" remains significant for its role in shaping modern advertising aesthetics. The original piece is currently held in private collections and continues to be celebrated for its enduring impact on the visual language of advertising. Experience this masterpiece as a museum-quality fine art print with vibrant, true-to-life colors, created using advanced 12-color giclée printing technology. Elegantly framed in premium oak or ash wood with unique grain patterns, each print arrives ready to hang, showcasing the artwork on archival-grade, master's edition, museum-quality acid-free paper for a glare-free, clean finish.
Giclée printing delivers exceptional resolution, expansive color spectrum, and uncompromising detail, ensuring high-quality reproductions that closely mirror the original artwork. Preferred by artists, photographers, and galleries, it offers a precise replication of color palettes, capturing every nuance for timeless masterpieces ideal for your home or office.
Crafted with fade-resistant, pigment-based archival inks , these prints guarantee longevity and brilliance for generations. Frames are custom-built by specialist artisans, featuring a 20mm (0.79") thick design with shatterproof plexiglass protection. Available in various sizes, they are eco-friendly, using FSC-certified materials and responsibly sourced wood.
Key Features:
Frame Material: Responsibly sourced oak or ash wood. Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils). Color Vibrancy: High-quality ink technology ensures vivid and accurate colors. Protection: Shatterproof plexiglass. Eco-Friendly: Printed on FSC-certified paper and wood. Ready-to-Hang: Includes a hanging kit for immediate display. Enjoy timeless art with unmatched quality and sustainability.
