Cognac Pellisson (1907) by Leonetto Cappiello. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.
Thematic or Conceptual Context: Commercial advertising
promoting luxury and lifestyle
Artist's Intent and Context: To create a striking and memorable advertisement for Cognac Pellisson
Formal elements and Composition: Bold colors
dynamic composition
and stylized figures with a focus on visual impact and brand recognition. Leonetto Cappiello's "Cognac Pellisson" (1907) is a masterful example of early 20th-century advertising art, embodying the vibrant and innovative spirit that Cappiello brought to the poster medium. Known as the "father of modern advertising," Cappiello revolutionized the genre with his bold use of color and striking imagery, leaving an indelible mark on the world of commercial art.
Born in Livorno, Italy, in 1875, Cappiello initially embarked on a career as a caricaturist before moving to Paris in 1898. It was there that he found his true calling in poster design. During a time when Art Nouveau's intricate and ornate styles were prevalent, Cappiello introduced a more direct and impactful approach. His work was characterized by simplified forms, dynamic compositions, and vivid color palettes, which were designed to capture the viewer's attention immediately.
In "Cognac Pellisson," Cappiello employs his signature style to create a captivating image of a red-clad figure joyously holding a bottle of cognac. The piece exudes a sense of celebration and sophistication, reflecting the luxurious nature of the product. Cappiello's philosophical approach was to distill the essence of a product into a single, memorable image, thus making it instantly recognizable and appealing.
This poster is a quintessential example of Cappiello's ability to merge art with commerce, and its significance lies in its enduring influence on advertising design. The original artwork is currently held in private collections, admired for its historical importance and artistic innovation. Experience this masterpiece as a museum-quality fine art print with vibrant, true-to-life colors, created using advanced 12-color giclée printing technology. Elegantly framed in premium oak or ash wood with unique grain patterns, each print arrives ready to hang, showcasing the artwork on archival-grade, master's edition, museum-quality acid-free paper for a glare-free, clean finish.
Giclée printing delivers exceptional resolution, expansive color spectrum, and uncompromising detail, ensuring high-quality reproductions that closely mirror the original artwork. Preferred by artists, photographers, and galleries, it offers a precise replication of color palettes, capturing every nuance for timeless masterpieces ideal for your home or office.
Crafted with fade-resistant, pigment-based archival inks , these prints guarantee longevity and brilliance for generations. Frames are custom-built by specialist artisans, featuring a 20mm (0.79") thick design with shatterproof plexiglass protection. Available in various sizes, they are eco-friendly, using FSC-certified materials and responsibly sourced wood.
Key Features:
Frame Material: Responsibly sourced oak or ash wood. Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils). Color Vibrancy: High-quality ink technology ensures vivid and accurate colors. Protection: Shatterproof plexiglass. Eco-Friendly: Printed on FSC-certified paper and wood. Ready-to-Hang: Includes a hanging kit for immediate display. Enjoy timeless art with unmatched quality and sustainability.
Cognac Pellisson (1907) by Leonetto Cappiello. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.
Thematic or Conceptual Context: Commercial advertising
promoting luxury and lifestyle
Artist's Intent and Context: To create a striking and memorable advertisement for Cognac Pellisson
Formal elements and Composition: Bold colors
dynamic composition
and stylized figures with a focus on visual impact and brand recognition. Leonetto Cappiello's "Cognac Pellisson" (1907) is a masterful example of early 20th-century advertising art, embodying the vibrant and innovative spirit that Cappiello brought to the poster medium. Known as the "father of modern advertising," Cappiello revolutionized the genre with his bold use of color and striking imagery, leaving an indelible mark on the world of commercial art.
Born in Livorno, Italy, in 1875, Cappiello initially embarked on a career as a caricaturist before moving to Paris in 1898. It was there that he found his true calling in poster design. During a time when Art Nouveau's intricate and ornate styles were prevalent, Cappiello introduced a more direct and impactful approach. His work was characterized by simplified forms, dynamic compositions, and vivid color palettes, which were designed to capture the viewer's attention immediately.
In "Cognac Pellisson," Cappiello employs his signature style to create a captivating image of a red-clad figure joyously holding a bottle of cognac. The piece exudes a sense of celebration and sophistication, reflecting the luxurious nature of the product. Cappiello's philosophical approach was to distill the essence of a product into a single, memorable image, thus making it instantly recognizable and appealing.
This poster is a quintessential example of Cappiello's ability to merge art with commerce, and its significance lies in its enduring influence on advertising design. The original artwork is currently held in private collections, admired for its historical importance and artistic innovation. Experience this masterpiece as a museum-quality fine art print with vibrant, true-to-life colors, created using advanced 12-color giclée printing technology. Elegantly framed in premium oak or ash wood with unique grain patterns, each print arrives ready to hang, showcasing the artwork on archival-grade, master's edition, museum-quality acid-free paper for a glare-free, clean finish.
Giclée printing delivers exceptional resolution, expansive color spectrum, and uncompromising detail, ensuring high-quality reproductions that closely mirror the original artwork. Preferred by artists, photographers, and galleries, it offers a precise replication of color palettes, capturing every nuance for timeless masterpieces ideal for your home or office.
Crafted with fade-resistant, pigment-based archival inks , these prints guarantee longevity and brilliance for generations. Frames are custom-built by specialist artisans, featuring a 20mm (0.79") thick design with shatterproof plexiglass protection. Available in various sizes, they are eco-friendly, using FSC-certified materials and responsibly sourced wood.
Key Features:
Frame Material: Responsibly sourced oak or ash wood. Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils). Color Vibrancy: High-quality ink technology ensures vivid and accurate colors. Protection: Shatterproof plexiglass. Eco-Friendly: Printed on FSC-certified paper and wood. Ready-to-Hang: Includes a hanging kit for immediate display. Enjoy timeless art with unmatched quality and sustainability.
