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Hamers rijwielen (1912) by 0. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.

Hamers rijwielen (1912) by 0. Giclee Print with Pigment Based Ink on Museum Quality Matte Paper in a Custom Built Sustainable Wood Frame.

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Artist Name: Johann Georg van Caspel

Artwork Name: Hamers rijwielen

Artwork Date: 1912

Artist Nationality: Dutch

Artistic Style or Movement: Art Nouveau

Genre: Advertising Poster

Period: Early 20th Century

Medium: Lithograph

Technique: Printmaking

Cultural and Geographic Context: Netherlands

Thematic or Conceptual Context: Promotion of cycling and modern transportation

Artist's Intent and Context: To advertise and popularize the Hamers brand of bicycles

Formal elements and Composition: Use of flowing lines

stylized figures

and decorative elements typical of Art Nouveau.
Johann Georg van Caspel's "Hamers Rijwielen" is a quintessential example of early 20th-century Dutch advertising art, a genre that flourished during the burgeoning age of consumerism. Van Caspel, born in 1870 in Amsterdam, was a prominent figure in the Art Nouveau movement, known for his distinctive posters and illustrations that blended commercial appeal with artistic sophistication.

Van Caspel's life was intertwined with the cultural and industrial transformations of his time. He studied at the Rijksakademie van Beeldende Kunsten, where he honed his skills in drawing and painting. His career blossomed during a period when poster art was gaining recognition as a legitimate art form, thanks to the influence of artists like Henri de Toulouse-Lautrec and Alphonse Mucha.

"Hamers Rijwielen" exemplifies Van Caspel's mastery in combining elegance with functionality. The poster, created to promote a bicycle brand, features flowing lines and harmonious color palettes typical of Art Nouveau. Van Caspel's philosophical approach centered on the idea of beauty in everyday life, aiming to elevate mundane objects through aesthetic refinement. The artwork's subject matter—a sleek, stylish bicycle—captures the era's fascination with modernity and mobility.

Executed with lithographic techniques, the piece stands as a testament to the power of visual communication in advertising. Today, "Hamers Rijwielen" is celebrated for its artistic and historical significance and is held in private collections, occasionally exhibited in museums dedicated to graphic design and advertising history.

Experience this masterpiece as a museum-quality fine art print with vibrant, true-to-life colors, created using advanced 12-color giclée printing technology. Elegantly framed in premium oak or ash wood with unique grain patterns, each print arrives ready to hang, showcasing the artwork on archival-grade, master's edition, museum-quality acid-free paper for a glare-free, clean finish.

Giclée printing delivers exceptional resolution, expansive color spectrum, and uncompromising detail, ensuring high-quality reproductions that closely mirror the original artwork. Preferred by artists, photographers, and galleries, it offers a precise replication of color palettes, capturing every nuance for timeless masterpieces ideal for your home or office.

Crafted with fade-resistant, pigment-based archival inks , these prints guarantee longevity and brilliance for generations. Frames are custom-built by specialist artisans, featuring a 20mm (0.79") thick design with shatterproof plexiglass protection. Available in various sizes, they are eco-friendly, using FSC-certified materials and responsibly sourced wood.

Key Features:

Frame Material: Responsibly sourced oak or ash wood.
Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils).
Color Vibrancy: High-quality ink technology ensures vivid and accurate colors.
Protection: Shatterproof plexiglass.
Eco-Friendly: Printed on FSC-certified paper and wood.
Ready-to-Hang: Includes a hanging kit for immediate display.
Enjoy timeless art with unmatched quality and sustainability.
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