JOB Cigarettes (1912) by Leonetto Cappiello. Giclee Fine Art Print on 200 gsm Fine Art Paper. Premium Wood Framed Wall Art. Original Aspect Ratio

Leonetto Cappiello's "JOB Cigarettes" (1912) stands as a quintessential example of early 20th-century advertising art, capturing the essence of the Belle Époque era with its vibrant colors and bold imagery. Cappiello, often hailed as the father of modern advertising, revolutionized the poster industry with his innovative approach that prioritized visual impact over textual information.

Born in Livorno, Italy, in 1875, Cappiello initially pursued a career as a caricaturist in Paris before transitioning to poster art. His work coincided with a period of rapid industrialization and urbanization, where mass-produced goods required compelling advertising to capture the burgeoning consumer market. Cappiello's style was characterized by its simplicity and striking use of color, often featuring a single, memorable image to convey the brand's essence.

In "JOB Cigarettes," Cappiello employs a vibrant palette and dynamic composition to depict a figure enveloped in swirling smoke, embodying the allure and sophistication associated with smoking during that era. This piece exemplifies Cappiello's philosophical approach of creating a visual "shock" to grab the viewer's attention and make a lasting impression.

The genre is commercial art, and the subject matter is the promotion of a tobacco brand. Cappiello's use of lithography allowed for vivid colors and sharp lines, enhancing the poster's visual appeal. The original is held in various private collections and museums, symbolizing the intersection of art and commerce and marking a pivotal moment in advertising history.

Bring the elegance of timeless art into your home with this giclée fine art print, designed for discerning collectors and art lovers alike. More than décor, it invites moments of reflection and appreciation, transforming your space into a personal gallery.

Giclée prints are crafted using premium materials, including fade-resistant, pigment-based inks, and acid-free papers, guaranteeing longevity and preserving the artwork's brilliance for generations.

Each print is made to the highest standard:

Giclée fine art printing – Advanced 12-colour printing for true-to-life colour and detail.

Fine art paper – 200 gsm archival-quality, enhanced matte paper with a glare-free finish.

Premium framing – Custom-built in natural oak or ash wood with shatterproof plexiglass.

Sustainable craftsmanship – FSC-certified paper and responsibly sourced wood frames.

Ready to hang – Delivered fully framed and display-ready.

Don’t miss your chance to own a masterpiece.