The Fraisette (1909) by Leonetto Cappiello. Giclee Fine Art Print on 200 gsm Fine Art Paper. Premium Wood Framed Wall Art. Original Aspect Ratio

Leonetto Cappiello's "The Fraisette" (1909) stands as a quintessential example of early 20th-century advertising art, illustrating Cappiello's innovative approach to poster design that revolutionized the genre. Known as the "father of modern advertising," Cappiello's work was characterized by bold colors, striking imagery, and a keen understanding of visual impact.

Born in Livorno, Italy, in 1875, Cappiello initially pursued a career as a caricaturist in Paris, a city that was a melting pot of artistic innovation during the Belle Époque. His transition to poster art in the early 1900s marked a significant shift in his career and in the advertising industry as a whole. Cappiello's posters were not just advertisements; they were works of art that captured the spirit of the times with their vibrant energy and modern aesthetics.

"The Fraisette" exemplifies Cappiello's style, with its vivid use of color and playful depiction of a figure joyfully holding a bottle, surrounded by strawberries. This piece is a celebration of joie de vivre, a common theme in Cappiello's work, reflecting the optimism and exuberance of the era. His technique involved using simplified forms and bold outlines, allowing the image to be immediately recognizable and impactful.

Currently held in private collections and museums worldwide, Cappiello's posters continue to be celebrated for their artistic merit and historical significance, marking a pivotal moment in the evolution of commercial art.

Bring the elegance of timeless art into your home with this giclée fine art print, designed for discerning collectors and art lovers alike. More than décor, it invites moments of reflection and appreciation, transforming your space into a personal gallery.

Giclée prints are crafted using premium materials, including fade-resistant, pigment-based inks, and acid-free papers, guaranteeing longevity and preserving the artwork's brilliance for generations.

Each print is made to the highest standard:

Giclée fine art printing – Advanced 12-colour printing for true-to-life colour and detail.

Fine art paper – 200 gsm archival-quality, enhanced matte paper with a glare-free finish.

Premium framing – Custom-built in natural oak or ash wood with shatterproof plexiglass.

Sustainable craftsmanship – FSC-certified paper and responsibly sourced wood frames.

Ready to hang – Delivered fully framed and display-ready.

Don’t miss your chance to own a masterpiece.