The Fraisette (1909) by Leonetto Cappiello. Giclee Print on Museum Quality Matte Paper. Premium Wood Framed Wall Art.

Leonetto Cappiello's "The Fraisette" (1909) stands as a quintessential example of early 20th-century advertising art, illustrating Cappiello's innovative approach to poster design that revolutionized the genre. Known as the "father of modern advertising," Cappiello's work was characterized by bold colors, striking imagery, and a keen understanding of visual impact.

Born in Livorno, Italy, in 1875, Cappiello initially pursued a career as a caricaturist in Paris, a city that was a melting pot of artistic innovation during the Belle Époque. His transition to poster art in the early 1900s marked a significant shift in his career and in the advertising industry as a whole. Cappiello's posters were not just advertisements; they were works of art that captured the spirit of the times with their vibrant energy and modern aesthetics.

"The Fraisette" exemplifies Cappiello's style, with its vivid use of color and playful depiction of a figure joyfully holding a bottle, surrounded by strawberries. This piece is a celebration of joie de vivre, a common theme in Cappiello's work, reflecting the optimism and exuberance of the era. His technique involved using simplified forms and bold outlines, allowing the image to be immediately recognizable and impactful.

Currently held in private collections and museums worldwide, Cappiello's posters continue to be celebrated for their artistic merit and historical significance, marking a pivotal moment in the evolution of commercial art.
Artist Name: Leonetto Cappiello

Artwork Name: The Fraisette

Artwork Date: 1909

Artist Nationality: Italian

Artistic Style or Movement: Art Nouveau

Genre: Poster Art

Period: Early 20th Century

Medium: Lithograph

Technique: Printmaking

Cultural and Geographic Context: European

specifically French advertising

Thematic or Conceptual Context: Commercial advertising for a beverage

Artist's Intent and Context: To create an eye-catching and memorable advertisement

Formal elements and Composition: Bold colors

simplified forms

and dynamic composition.

This stunning print is perfect for adding a touch of sophistication to any space. Inspire your own moments of reflection and appreciation for art at its finest.
Order now and let this masterpiece transform your living space into a gallery of timeless art.

Our museum-quality fine art wall prints are designed for discerning art enthusiasts and collectors. Utilizing advanced 12-color giclée printing technology, each piece bursts with vibrant, true-to-life colors, capturing the essence of iconic masterpieces.
Elegantly framed in premium oak or ash wood, these prints are ready to hang and displayed on archival-grade, acid-free paper for a glare-free finish. The giclée printing process ensures exceptional resolution and detail, with colors hues and shades as close to the original artwork as possible.
Crafted with fade-resistant, pigment-based archival inks, they promise longevity and brilliance. Custom-built frames feature shatterproof plexiglass, offering protection and style. Available in various sizes, these eco-friendly prints use FSC-certified materials and responsibly sourced wood.
Key Features:
- Frame Material: Responsibly sourced oak or ash wood.
- Paper Finish: Smooth, glare-free matte; 200 gsm (80 lb), 0.26 mm (10.3 mils).
- Color Vibrancy: High-quality ink technology ensures vivid and accurate colors.
- Protection: Shatterproof plexiglass.
- Eco-Friendly: Printed on FSC-certified paper and wood.
- Ready-to-Hang: Includes a hanging kit for immediate display.
Experience timeless art with unmatched quality and sustainability.
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