Cognac Gautier Frères France (1907) by Leonetto Cappiello. Archival Print on Museum Quality Matte Paper. Premium Wood Framed Wall Art. Original Aspect Ratio

Leonetto Cappiello's "Cognac Gautier Frères" (1907) stands as a vibrant testament to the transformative power of advertising art in the early 20th century. Known as the father of modern advertising, Cappiello revolutionized the poster industry with his bold use of color and striking imagery. Born in Livorno, Italy, in 1875, Cappiello initially pursued a career in caricature before moving to Paris in 1898, where he would eventually redefine the art of the poster.

Cappiello's work is characterized by its dynamic compositions and the innovative use of contrasting colors that capture the viewer's attention. "Cognac Gautier Frères" exemplifies his approach, with its vivid depiction of a lively, anthropomorphic rooster, a symbol of French national pride, energetically promoting the cognac brand. This piece is a quintessential example of Cappiello's ability to distill the essence of a product into a single, memorable image, a technique that was both groundbreaking and influential.

Philosophically, Cappiello embraced the idea that art could be both beautiful and functional, merging commercial intent with artistic expression. His posters were not merely advertisements but works of art that communicated directly with the public. "Cognac Gautier Frères" remains significant for its role in shaping modern advertising aesthetics. The original piece is currently held in private collections and continues to be celebrated for its enduring impact on the visual language of advertising.
Artist Name: Leonetto Cappiello

Artwork Name: Cognac Gautier Frères

Artwork Date: 1907

Artist Nationality: Italian

Artistic Style or Movement: Art Nouveau

Genre: Advertising Poster

Period: Early 20th Century

Medium: Print

Technique: Lithography

Cultural and Geographic Context: Early 20th Century France

Thematic or Conceptual Context: Commercial Art

Artist's Intent and Context: To promote Cognac Gautier Frères

Formal elements and Composition: Bold colors

dynamic composition

and striking central figure.

Elevate your space with museum-quality fine art prints. Archival inks, oak or ash frames, sustainable materials. Ready to hang, timeless style.

Bring the elegance of timeless art into your home with this museum-grade wall print, designed for discerning collectors and art lovers alike. More than décor, this print invites moments of reflection and appreciation, transforming your space into a personal gallery.

Each print is crafted to the highest standard:

True-to-life color & detail – Printed with archival, pigment-based inks for exceptional depth and lasting vibrancy.

Premium framing options – Custom-built in natural oak or ash wood with shatterproof plexiglass for durability and elegance.

Gallery-standard materials – Archival-grade, acid-free paper with a glare-free finish.

Sustainable craftsmanship – FSC-certified papers and responsibly sourced wood frames.

Ready to hang – Delivered fully framed and display-ready.

Don’t miss your chance to own a masterpiece that endures across generations.
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