Cognac Pellisson (1907) by Leonetto Cappiello. Archival Print on Museum Quality Matte Paper. Premium Wood Framed Wall Art. Optimised Aspect Ratio.

Leonetto Cappiello's "Cognac Pellisson" (1907) is a masterful example of early 20th-century advertising art, embodying the vibrant and innovative spirit that Cappiello brought to the poster medium. Known as the "father of modern advertising," Cappiello revolutionized the genre with his bold use of color and striking imagery, leaving an indelible mark on the world of commercial art.

Born in Livorno, Italy, in 1875, Cappiello initially embarked on a career as a caricaturist before moving to Paris in 1898. It was there that he found his true calling in poster design. During a time when Art Nouveau's intricate and ornate styles were prevalent, Cappiello introduced a more direct and impactful approach. His work was characterized by simplified forms, dynamic compositions, and vivid color palettes, which were designed to capture the viewer's attention immediately.

In "Cognac Pellisson," Cappiello employs his signature style to create a captivating image of a red-clad figure joyously holding a bottle of cognac. The piece exudes a sense of celebration and sophistication, reflecting the luxurious nature of the product. Cappiello's philosophical approach was to distill the essence of a product into a single, memorable image, thus making it instantly recognizable and appealing.

This poster is a quintessential example of Cappiello's ability to merge art with commerce, and its significance lies in its enduring influence on advertising design. The original artwork is currently held in private collections, admired for its historical importance and artistic innovation.
Artist Name: Leonetto Cappiello

Artwork Name: Cognac Pellisson

Artwork Date: 1907

Artist Nationality: Italian

Artistic Style or Movement: Art Nouveau

Genre: Advertising Poster

Period: Early 20th Century

Medium: Lithograph

Technique: Printmaking

Cultural and Geographic Context: European

specifically French advertising culture

Thematic or Conceptual Context: Commercial advertising

promoting luxury and lifestyle

Artist's Intent and Context: To create a striking and memorable advertisement for Cognac Pellisson

Formal elements and Composition: Bold colors

dynamic composition

and stylized figures with a focus on visual impact and brand recognition.

Elevate your space with museum-quality fine art prints. Archival inks, oak or ash frames, sustainable materials. Ready to hang, timeless style.

Bring the elegance of timeless art into your home with this museum-grade wall print, designed for discerning collectors and art lovers alike. More than décor, this print invites moments of reflection and appreciation, transforming your space into a personal gallery.

Each print is crafted to the highest standard:

True-to-life color & detail – Printed with archival, pigment-based inks for exceptional depth and lasting vibrancy.

Premium framing options – Custom-built in natural oak or ash wood with shatterproof plexiglass for durability and elegance.

Gallery-standard materials – Archival-grade, acid-free paper with a glare-free finish.

Sustainable craftsmanship – FSC-certified papers and responsibly sourced wood frames.

Ready to hang – Delivered fully framed and display-ready.

Don’t miss your chance to own a masterpiece that endures across generations.
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