JOB Cigarettes (1912) by Leonetto Cappiello. Printed on a Classic Unisex Pullover Hoodie

Leonetto Cappiello's "JOB Cigarettes" (1912) stands as a quintessential example of early 20th-century advertising art, capturing the essence of the Belle Époque era with its vibrant colors and bold imagery. Cappiello, often hailed as the father of modern advertising, revolutionized the poster industry with his innovative approach that prioritized visual impact over textual information.

Born in Livorno, Italy, in 1875, Cappiello initially pursued a career as a caricaturist in Paris before transitioning to poster art. His work coincided with a period of rapid industrialization and urbanization, where mass-produced goods required compelling advertising to capture the burgeoning consumer market. Cappiello's style was characterized by its simplicity and striking use of color, often featuring a single, memorable image to convey the brand's essence.

In "JOB Cigarettes," Cappiello employs a vibrant palette and dynamic composition to depict a figure enveloped in swirling smoke, embodying the allure and sophistication associated with smoking during that era. This piece exemplifies Cappiello's philosophical approach of creating a visual "shock" to grab the viewer's attention and make a lasting impression.

The genre is commercial art, and the subject matter is the promotion of a tobacco brand. Cappiello's use of lithography allowed for vivid colors and sharp lines, enhancing the poster's visual appeal. The original is held in various private collections and museums, symbolizing the intersection of art and commerce and marking a pivotal moment in advertising history.
Artist Name: Leonetto Cappiello

Artwork Name: JOB Cigarettes

Artwork Date: 1912

Artist Nationality: Italian

Artistic Style or Movement: Art Nouveau

Genre: Advertising Poster

Period: Early 20th Century

Medium: Lithograph

Technique: Printmaking

Cultural and Geographic Context: European

specifically French advertising culture

Thematic or Conceptual Context: Commercial advertising

Artist's Intent and Context: To create an eye-catching advertisement for JOB cigarette papers

Formal elements and Composition: Bold colors

dynamic composition

and a focus on the central figure with fluid lines and stylized forms.

These hoodies are more than just clothing—they're wearable masterpieces. Designed for true art connoisseurs, our hoodies celebrate the legends of art history, transforming iconic imagery into a bold fashion statement that exudes sophisticated creativity.

Every hoodie features high-definition, vibrant prints that capture the intricate details of classic works—from every brushstroke to the subtle interplay of light and shadow—ensuring you carry a piece of art wherever you go. Embrace a fusion of timeless design and modern comfort, and let your wardrobe reflect your passion for art and your refined taste.

A heavy blend hoodie. Crafted from a soft blend of 50% cotton and 50% polyester.
Features a double-lined hood with matching drawstring.
The fabric's air jet yarn offers a softer feel and reduces pilling.
Includes a front pouch pocket, and rib knit cuffs and waistband with spandex.
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